Customer Relationship Management (CRM) System

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Students walking in front of the Don Myers Technology and Innovation Building

Customer Relationship Management (CRM)

AU is collaboratively defining our new Customer Relationship Management (CRM) system, Salesforce.

Contact Us

202-885-2550

helpdesk@american.edu

Office of Information Technology 4400 Massachusetts Avenue NW Washington, DC 20016-8019 United States

Salesforce has been selected as the new Customer Relationship Management (CRM) system and聽will provide state-of-the-art admissions and marketing capabilities that empower 猫咪社区app University staff to better serve prospective students. Salesforce provides a single centralized platform for storing and managing data.聽This means that 猫咪社区app University staff will be able to access student data faster and easier streamlining the time from application to enrollment.聽

Salesforce also helps with automating the application review process by highlighting and identifying candidates that meet specific criteria, which aids the admissions teams to quickly identify the best candidates for admission.

The transition to Salesforce and the retirement of Recruit involve multiple phases for both Undergraduate and Graduate admissions.

Undergraduate Admissions
Phase One for Undergraduate Admissions launched successfully on December 20, 2023, with Decision Day set for March 2025. We're thrilled to announce that Phase Two of Undergraduate admissions went live on June 7, 2024.聽

Graduate Admissions
Phase One for Graduate Admissions will focus on the College of Arts and Sciences, School of Public Affairs, School of International Service, and the School of Communication programs and went live on February 8, 2024.

Stay tuned for further updates on our progress.

Guiding Principle & Vision Statement

Guiding Principle

Start with Admissions, Plan for the Future.

Vision Statement

猫咪社区app University is pursuing a seamlessly integrated enterprise technology framework that supports data integrity and establishes a single source of truth. This framework will be聽adaptable and聽scalable聽in order to聽respond quickly to shifting paradigms in the higher education聽space.

AU + Salesforce Change Network

The Change Network聽influences the success of the AU + Salesforce implementation by:

Supporting and socializing the change within their unit.
Delivering targeted peer-to-peer communications and project updates.
Driving awareness, engagement, and user adoption.
Supporting peers and colleagues through the change and post-go-live.

Important Dates

Undergraduate Admissions

Salesforce UG Go Live
- Phase One: December 20, 2023
- Phase Two: June 7, 2024

Graduate Admissions

Salesforce GR Go Live
- February 8, 2024